LIGHT, NOT CLICHES

The infamous LIGHTBULB is the mother of all "creative" clichés in b2b - and it usually goes with the mother of all clichéd strategies: INNOVATION.

How many b2b companies in Tech want to be positioned on "our key difference: Innovation"?

You're right: ALL of them.

So, when our client SORIN (manufacturer of pacemakers and medical machines - used for instance during surgical operations) insisted that we had to communicate "their positioning: INNOVATION", we had a tough job in front of us.

LAMTAR produced - hey, this is true! - over 21 creative ideas, in over 65 mockups - including some not-so-bad ones, such as the one below:

But they were - how did you guess? - all rejected.

The client wanted us to use - again, how did you guess? - the most creative representation of innovative ideas: THE LIGHTBULB!

So, we had to deliver a lightbulb.

Here is how we limited the damage, coming up with a concept we don't have to be ashamed of - even though the brief was no piece of cake indeed ("communicate our positioning, Innovation, and use a LIGHTBULB!")

MAKING THE GOOD GREAT

The Radisson AMBASSADOR Hotel, at the Paris Opera:

LAMTAR has helped it reposition itself, market its redesigned restaurant, communicate during renovation works… and now the new rooms are ready!

More AMBASSADOR marketing campaigns from LAMTAR to follow…

iTRAVEL

More iPhone photos - trains, planes and automobiles

HOME SWEET MADRID

Milan Janic, LAMTAR's Creative Director, was invited in Madrid by MEDIALAB to present and develop his Home Sweet Home project (see previous posts).

One of the results: Another chapter of the Home Sweet Home installation saga, this time with a famous Madrid homeless giving a super-hand… (this man is one of the most well-known street characters in Madrid)

HOME SWEET HOME - Plaza Major (Madrid) installation from Milan Janic on Vimeo.

iTRAIN

More iPhone photos - just to prove that there is no such thing as a non-productive, boring train journey.

ISLAND ARCH

final web site

logo shortlist

initial brand exploration

Porquerolles is a small, protected island on the Côte d'Azur.

One of its small, protected hotels is " l ' Arche " (The Ark, or the Arc). L' Arche is a landmark of the island. Its guest list include Churchill and Chaplin.

So, when it changed ownership and was redesigned, it needed a careful repositioning: Preserve its spirit, yet communicate the fresh start.

LAMTAR created the new brand identity and defined its positioning:

"L'Arche de Porquerolles est à l'image de son île.

Un hôtel-restaurant frais et raffiné qui préfère le charme à l'ostentation, l'authenticité à la rusticité.

Onze chambres faites d'élégance et de lumière, douze tables tournées vers la mer… un lieu rare qui a accueilli Churchill, Chaplin, Cocteau, Simenon, et qui renaît aujourd'hui dans une palette de couleurs claires. Comme le sable de son île."

NOBEL VISION

EOS is born from Nobel-prize technology.

It is to X-Rays what the automobile was to horse-drawn carts.

With EOS, for the first time, orthopedists and radiologists can create a full-body, 3D, working model of their patient's skeleton.

And LAMTAR helps brings this vision to life (positioning, branding, congress and marketing tools…).