iPrez

We are creating iPad presentations for LOGIWAYS and some of our other clients.

An unforgiving format - no Ppt verbosity allowed here - but a lovely one for stand-up selling in trade shows.

And some truly creative iPad ideas to show you soon. But more on this in a few weeks…

PLUG &…

LEA is the worldwide leader in CPL/Home Networking Solutions.

Their product is TRULY "plug and play": Contrary to that much-abused expression, LEA's home networks are created by simply plugging your computer into your home power line.

LAMTAR repositioned LEA's brand, with a combination of logo+tagline+battle cry (in the "I LOVE NY" mode).

And then we applied this positioning to the whole range of marketing tools: Brand, packaging, booth, ads, web site…

GLASSES TO HEAR BETTER

Launching a new hearing aid, Oticon Agil, specifically designed to let you ISOLATE YOUR FRIEND'S CONVERSATION in noise.

To bring the message to life, LAMTAR created "glasses to hear better": Red-filter glasses that let you read our message amidst pages of unreadable "noisy" text.

Used in ads, congress booth, direct mailings to professionals… the glasses brought Oticon Agil 80% awareness. The product is now a market leader.

SNOW

One man's snow is another man's sun…

VOD IN AMST - III

I amsterdam ------

The City of Amsterdam fights claws and nails every year to keep the IBC Conference "at home" - Barcelona wants this huge piece of business, and it has to offer… well, Barcelona.

What Amsterdam has to offer is its strange atmosphere, so Old World and so unbridled at the same time.

On any street corner, you are just as likely to be surprised by a Wermeerean flash of light on a Canal as by a loud drunk throwing up on your shoes.

(All photos from the trusty iPhone, unretouched)

VOD IN AMST - II

TV Tech ------

IBC, the International Broadcasting Conference is something to behold.

It is the yearly gathering of TV Tech worldwide - with "TV" and "Broadcasting" now taking a very wide meaning, from hybrid IP/Sat/… broadcasting on all sorts of devices, to education-on-demand systems like the one pioneered by LOGIWAYS.

Over 40 000 broadcasters, tech companies, satellite operators, set-top box manufacturers… come from all over the world to make more techno business in 4 days than a small counry makes in a year.

The display of technology is dazzling, from cloud-based user interfaces to small helicopters operating a steadycam.

And breaking through the marketing noise is tough for a marketing David facing 400+ square meter Goliath booths. Hey, just gettingany message across this crazy communication carnival is a challenge! But it's a fun one.

(All photos from the trusty iPhone, unretouched, of course)

VOD IN AMST - I

Like Vod. But Better. ------

In Amsterdam, we helped our client LOGIWAYS launch VodAccess™, its 2nd generation VOD (Video On Demand) software suite - which lets challenger operators propose VOD services even without internet access.

Big Success.

A strong creative concept - the "clap box" - and tagline summing up our positioning: "Like VOD. But Better."

Full-page ads reaching the 40 000 Trade Show visitors (IBC gathers the top echelon of broadcasting technology worldwide).

A stand that was nothing less than a giant version of the concept itself: A 25 m3 "clap box", complete with bar, demo area and private discussion room.

A launch event at "The Beach", a strand-side beach bar in the Congress center, with animations delivering not just fun for guests but also follow-up leads for salesmen.

A full range of brochures, white papers and marketing tools, all the way down to drink coasters and luggage tags.

Big Success.

LIGHT, NOT CLICHES

The infamous LIGHTBULB is the mother of all "creative" clichés in b2b - and it usually goes with the mother of all clichéd strategies: INNOVATION.

How many b2b companies in Tech want to be positioned on "our key difference: Innovation"?

You're right: ALL of them.

So, when our client SORIN (manufacturer of pacemakers and medical machines - used for instance during surgical operations) insisted that we had to communicate "their positioning: INNOVATION", we had a tough job in front of us.

LAMTAR produced - hey, this is true! - over 21 creative ideas, in over 65 mockups - including some not-so-bad ones, such as the one below:

But they were - how did you guess? - all rejected.

The client wanted us to use - again, how did you guess? - the most creative representation of innovative ideas: THE LIGHTBULB!

So, we had to deliver a lightbulb.

Here is how we limited the damage, coming up with a concept we don't have to be ashamed of - even though the brief was no piece of cake indeed ("communicate our positioning, Innovation, and use a LIGHTBULB!")

MAKING THE GOOD GREAT

The Radisson AMBASSADOR Hotel, at the Paris Opera:

LAMTAR has helped it reposition itself, market its redesigned restaurant, communicate during renovation works… and now the new rooms are ready!

More AMBASSADOR marketing campaigns from LAMTAR to follow…