Launching a new hearing aid, Oticon Agil, specifically designed to let you ISOLATE YOUR FRIEND'S CONVERSATION in noise.
To bring the message to life, LAMTAR created "glasses to hear better": Red-filter glasses that let you read our message amidst pages of unreadable "noisy" text.
Used in ads, congress booth, direct mailings to professionals… the glasses brought Oticon Agil 80% awareness. The product is now a market leader.
