13/09/2010

VOD IN AMST - II


TV Tech ------


IBC, the International Broadcasting Conference is something to behold.


It is the yearly gathering of TV Tech worldwide - with "TV" and "Broadcasting" now taking a very wide meaning, from hybrid IP/Sat/… broadcasting on all sorts of devices, to education-on-demand systems like the one pioneered by LOGIWAYS.



Over 40 000 broadcasters, tech companies, satellite operators, set-top box manufacturers… come from all over the world to make more techno business in 4 days than a small counry makes in a year.


The display of technology is dazzling, from cloud-based user interfaces to small helicopters operating a steadycam.


And breaking through the marketing noise is tough for a marketing David facing 400+ square meter Goliath booths. Hey, just gettingany message across this crazy communication carnival is a challenge! But it's a fun one.









(All photos from the trusty iPhone, unretouched, of course)