13/09/2010


VOD IN AMST - III


I amsterdam ------


The City of Amsterdam fights claws and nails every year to keep the IBC Conference "at home" - Barcelona wants this huge piece of business, and it has to offer… well, Barcelona.

What Amsterdam has to offer is its strange atmosphere, so Old World and so unbridled at the same time.

On any street corner, you are just as likely to be surprised by a Wermeerean flash of light on a Canal as by a loud drunk throwing up on your shoes.



















(All photos from the trusty iPhone, unretouched)


VOD IN AMST - II


TV Tech ------


IBC, the International Broadcasting Conference is something to behold.


It is the yearly gathering of TV Tech worldwide - with "TV" and "Broadcasting" now taking a very wide meaning, from hybrid IP/Sat/… broadcasting on all sorts of devices, to education-on-demand systems like the one pioneered by LOGIWAYS.



Over 40 000 broadcasters, tech companies, satellite operators, set-top box manufacturers… come from all over the world to make more techno business in 4 days than a small counry makes in a year.


The display of technology is dazzling, from cloud-based user interfaces to small helicopters operating a steadycam.


And breaking through the marketing noise is tough for a marketing David facing 400+ square meter Goliath booths. Hey, just gettingany message across this crazy communication carnival is a challenge! But it's a fun one.









(All photos from the trusty iPhone, unretouched, of course)

VOD IN AMST - I



Like Vod. But Better. ------


In Amsterdam, we helped our client LOGIWAYS launch VodAccess™, its 2nd generation VOD (Video On Demand) software suite - which lets challenger operators propose VOD services even without internet access.


Big Success.


A strong creative concept - the "clap box" - and tagline summing up our positioning: "Like VOD. But Better."




Full-page ads reaching the 40 000 Trade Show visitors (IBC gathers the top echelon of broadcasting technology worldwide).



A stand that was nothing less than a giant version of the concept itself: A 25 m3 "clap box", complete with bar, demo area and private discussion room.







A launch event at "The Beach", a strand-side beach bar in the Congress center, with animations delivering not just fun for guests but also follow-up leads for salesmen.







A full range of brochures, white papers and marketing tools, all the way down to drink coasters and luggage tags.


Big Success.