Hilton BCN SUPEPREZ

To view:

1. click once (only) on the right grey arrow
2. wait for the SUPERPREZ to load
(first time may take time, then it will be instantaneous)
3. Once it is loaded,
move mouse on the RIGHT END of the white bar,
"MORE" menu appears,
click on the "FULLSCREEN" icon appearing
4. When in full screen, use right and left arrow, or space bar, to move into the SUPERPREZ

BEST BOOTH

The Golf theme and visuals were given by Recordati - they are part of their UROREC prostate treatment drug. We made the most of them by creating a super-cosy club house, complete with "theater food" demo buffets. The Congress organizers elected it Best Booth of the Congress, in front of competitors stands five times larger.

LISBOA BY AIR

DOOR TAGS

The Radisson Ambassador: Every little marketing tool helps, even doortags for in-house client marketing…

iPHONE PARIS

Paris seen thru the trusty iPhone - the best camera is the one you have with you…

PARQUET

Our agency's parquet harwood flooring.

One man's floor is another man's (creative) ceiling…

TABLE TENTS

We are currently developing the full identity of the Radisson Ambassador hotel, in Paris.

Here is a sample: Humble table tents, but they do their in-house cross-marketing job (promote the Business Lounge in the Bar, the Restaurant in the Lounge, etc)

WINTER STILL

iPrez

We are creating iPad presentations for LOGIWAYS and some of our other clients.

An unforgiving format - no Ppt verbosity allowed here - but a lovely one for stand-up selling in trade shows.

And some truly creative iPad ideas to show you soon. But more on this in a few weeks…

PLUG &…

LEA is the worldwide leader in CPL/Home Networking Solutions.

Their product is TRULY "plug and play": Contrary to that much-abused expression, LEA's home networks are created by simply plugging your computer into your home power line.

LAMTAR repositioned LEA's brand, with a combination of logo+tagline+battle cry (in the "I LOVE NY" mode).

And then we applied this positioning to the whole range of marketing tools: Brand, packaging, booth, ads, web site…

GLASSES TO HEAR BETTER

Launching a new hearing aid, Oticon Agil, specifically designed to let you ISOLATE YOUR FRIEND'S CONVERSATION in noise.

To bring the message to life, LAMTAR created "glasses to hear better": Red-filter glasses that let you read our message amidst pages of unreadable "noisy" text.

Used in ads, congress booth, direct mailings to professionals… the glasses brought Oticon Agil 80% awareness. The product is now a market leader.

SNOW

One man's snow is another man's sun…

VOD IN AMST - III

I amsterdam ------

The City of Amsterdam fights claws and nails every year to keep the IBC Conference "at home" - Barcelona wants this huge piece of business, and it has to offer… well, Barcelona.

What Amsterdam has to offer is its strange atmosphere, so Old World and so unbridled at the same time.

On any street corner, you are just as likely to be surprised by a Wermeerean flash of light on a Canal as by a loud drunk throwing up on your shoes.

(All photos from the trusty iPhone, unretouched)

VOD IN AMST - II

TV Tech ------

IBC, the International Broadcasting Conference is something to behold.

It is the yearly gathering of TV Tech worldwide - with "TV" and "Broadcasting" now taking a very wide meaning, from hybrid IP/Sat/… broadcasting on all sorts of devices, to education-on-demand systems like the one pioneered by LOGIWAYS.

Over 40 000 broadcasters, tech companies, satellite operators, set-top box manufacturers… come from all over the world to make more techno business in 4 days than a small counry makes in a year.

The display of technology is dazzling, from cloud-based user interfaces to small helicopters operating a steadycam.

And breaking through the marketing noise is tough for a marketing David facing 400+ square meter Goliath booths. Hey, just gettingany message across this crazy communication carnival is a challenge! But it's a fun one.

(All photos from the trusty iPhone, unretouched, of course)