LEA is the worldwide leader in CPL/Home Networking Solutions.
Their product is TRULY "plug and play": Contrary to that much-abused expression, LEA's home networks are created by simply plugging your computer into your home power line.
LAMTAR repositioned LEA's brand, with a combination of logo+tagline+battle cry (in the "I LOVE NY" mode).
And then we applied this positioning to the whole range of marketing tools: Brand, packaging, booth, ads, web site…
