BEST BOOTH

The Golf theme and visuals were given by Recordati - they are part of their UROREC prostate treatment drug. We made the most of them by creating a super-cosy club house, complete with "theater food" demo buffets. The Congress organizers elected it Best Booth of the Congress, in front of competitors stands five times larger.

PLUG &…

LEA is the worldwide leader in CPL/Home Networking Solutions.

Their product is TRULY "plug and play": Contrary to that much-abused expression, LEA's home networks are created by simply plugging your computer into your home power line.

LAMTAR repositioned LEA's brand, with a combination of logo+tagline+battle cry (in the "I LOVE NY" mode).

And then we applied this positioning to the whole range of marketing tools: Brand, packaging, booth, ads, web site…

VOD IN AMST - I

Like Vod. But Better. ------

In Amsterdam, we helped our client LOGIWAYS launch VodAccess™, its 2nd generation VOD (Video On Demand) software suite - which lets challenger operators propose VOD services even without internet access.

Big Success.

A strong creative concept - the "clap box" - and tagline summing up our positioning: "Like VOD. But Better."

Full-page ads reaching the 40 000 Trade Show visitors (IBC gathers the top echelon of broadcasting technology worldwide).

A stand that was nothing less than a giant version of the concept itself: A 25 m3 "clap box", complete with bar, demo area and private discussion room.

A launch event at "The Beach", a strand-side beach bar in the Congress center, with animations delivering not just fun for guests but also follow-up leads for salesmen.

A full range of brochures, white papers and marketing tools, all the way down to drink coasters and luggage tags.

Big Success.