VOD IN AMST - I

Like Vod. But Better. ------

In Amsterdam, we helped our client LOGIWAYS launch VodAccess™, its 2nd generation VOD (Video On Demand) software suite - which lets challenger operators propose VOD services even without internet access.

Big Success.

A strong creative concept - the "clap box" - and tagline summing up our positioning: "Like VOD. But Better."

Full-page ads reaching the 40 000 Trade Show visitors (IBC gathers the top echelon of broadcasting technology worldwide).

A stand that was nothing less than a giant version of the concept itself: A 25 m3 "clap box", complete with bar, demo area and private discussion room.

A launch event at "The Beach", a strand-side beach bar in the Congress center, with animations delivering not just fun for guests but also follow-up leads for salesmen.

A full range of brochures, white papers and marketing tools, all the way down to drink coasters and luggage tags.

Big Success.